Welcome to Choose Earth, a campaign standing with Brazilian Indigenous Peoples
fighting for the future of our planet.

Our mission is simple: to support, amplify and strengthen our planet’s true defenders, the Indigenous Peoples who put their lives at risk to protect and multiply the crucial ecosystems that preserve life for all.⁠

Their future ensures our collective future, but the time for justice is now.

Welcome to Choose Earth, a campaign standing with Brazilian indigenous leaders fighting for the future of our planet.

Our mission is to support Brazilian Indigenous communities’ fight for social and environmental justice, and change ‘Western’ relationships with Planet Earth.

By resourcing a network of frontline defenders who put their lives at risk to preserve life for all, we are fuelling our own protection.

Whilst Indigenous communities are only 5% of the world's population, they protect 80% of global biodiversity. Yet every day, they are under threat.

Facing an extreme human rights, social, and climate justice crisis, Indigenous communities across Brazil have to fight against systemic violence in the form of land invasion, mining, agro-business, assault and murder, deforestation, water contamination, disease, racism, femicide, suicide, inequality, exclusion, corruption, co-option, systemic violence, spiritual and cultural genocide… The list goes on.   

Additionally, current Western strategies have failed to consider and include Indigenous agency, knowledge, and values. As such, there is a critical need to collectively rethink and be directed by Indigenous intelligence and practice. 

Using innovative storytelling, resource distribution, and the exchange of knowledge, Choose Earth aims to challenge perceptions and amplify Indigenous wisdom in the curation of global environmental solutions.

Who we support

Indigenous Peoples are the ‘real’ experts in environmental conservation, existing in synergy with complex ecosystems. With Earth-centric worldviews, the Indigenous peoples of Brazil hold many of the answers to healing our planet back into a state of flourishing diversity.

Over the last two years, The Choose Earth collective has raised over £350,000, reached over 44 million people and directly supported more than 80 Indigenous leaders, working for their communities across the breadth of Brazil. 

We want to go even further this year – and we need your support.

LIMITED EDITION
CHOOSE EARTH T-SHIRT

Spread the Choose Earth message with our tees!

100% of profits go directly to Indigenous communities across Brazil protecting the future of our planet. Show your support for the campaign and spread the word with every purchase.

“To support Indigenous Peoples is to contribute to civilizational, ethical and ecological changes in the world."

Elaize Farias,
Indigenous journalist, Amazônia Real, Choose Earth 2023 Campaign Director

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Choose Earth is a campaign powered by Earthrise. We’d love to keep you updated about the campaign, how you can make a difference, and future Earthrise initiatives.

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